About ProFit WA

A business born out of resilience

Steven Henry

Founder

Life has a way of redirecting us when we least expect it. Following a severe accident, I received a diagnosis of Persistent Postural-Perceptual Dizziness (PPPD). The sudden change in my health meant making the difficult decision to step away from my traditional career and take time to adapt to a new normal.

When I felt ready to re-enter the workforce, I faced a hard truth: standard employment wasn’t easily accessible while managing a neurological condition. Rather than letting those doors stay closed, I decided to build my own path.

That pivot inspired the launch of this business. Driven by a desire to stay active, create value and supply high-quality, dependable gear, I built this company around reliability, durability and hard work. Thank you for supporting a business born out of resilience.

Founder Steven Henry with his two children at a Yanchep beach playground

Proud supporter

Mates Association

5% of ProFit WA’s annual profits are donated to the Mates Association.

Good men, in the same room.

Mates started in 2023 as the Harry Hooper Ball, after one mate noticed too many of his mates weren’t checking in with each other. It became the Mates Ball in 2024 and the Mates Gala in 2026.

Today it’s a community: monthly Walk & Talks, brewery catch-ups and the annual Gala, with every event raising funds for men’s mental health and suicide prevention.

Most blokes are better than the noise. Mates gives them a place to be heard and to back each other. Men-led, with women alongside.

Bush to Beach painting: flowing blue waters, golden meeting circles on deep red-brown earth, cream limestone forms and black bullrushes
Painted by Skye Abdullah · @landseaskye (opens in a new tab)

The artwork

Bush to Beach

The artwork on our site was painted by a local Yanchep artist to represent the land on which we operate. We acknowledge the traditional custodians of the land and pay our respects to Elders past, present and emerging.

This painting tells the story of Yanchep, a beautiful place where saltwater and freshwater meet, and where generations of families have built their connections to Country.

Read the full story

The two flowing waters represent the natural features that make Yanchep special. One represents the turquoise waters of Yanchep Lagoon and its reef, while the other symbolises the freshwater lakes found throughout the area. Together, they reflect the diversity and beauty of the local landscape.

The limestone patterns represent the caves and limestone formations that are part of Yanchep’s natural environment. Along the freshwater edge, the bullrushes are a reminder of the yanget (the bulb of the bullrush), which is traditionally associated with the Noongar name for Yanchep. The name is connected to yanget and up, meaning near water.

The meeting circles represent Yanchep as a place of connection, belonging and generations. Families have grown up here, raised their own children and continued to build their lives in this special place. Each circle represents the people, families and relationships that connect us, with pathways flowing between them to symbolise the continuing journey of community and Country.

Together, these elements celebrate Yanchep’s natural beauty, cultural significance and strong sense of belonging. It is a story of Country, family and connection: a place where the waters flow, generations grow, and connections continue.

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